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"A national supermarket will be the exclusive U.K. stockist of the retro Marathon bar rebranded by Snickers, marking the confection’s return after 29 years. The limited-edition packs (four bars for £1.00) will be available for a 12-week run, sparking predictable nostalgia-driven resale and social-media hype — expect inflated online auction prices and a flurry of retro Instagram posts during the short window. The move is a deliberately tactical, time-limited play that positions the retailer as the spot to find this nostalgic reissue." - James Hansen