Happy Valley Meat Company

NYC Groceries and Coronavirus: Wholesalers Struggle to Meet Consumer Demand | Eater NY

"After opening to the public, I saw Happy Valley Meat Co. experience a roughly 5,000 percent spike in website traffic that immediately created a two-week backlog (down from the initial next-day delivery), and learned that because they buy only whole animals their inventory is heavy on plentiful products like ground beef and tighter on choice cuts such as filet mignon and hangar steaks. I noticed they now have to break whole-muscle cuts into ready-to-cook items—which takes much longer—shift from 10-pound ground-beef bags to one-pound packages, and convert whole top rounds into stew-meat cubes; they've instituted stricter daily order limits and are exploring using some restaurants as pickup sites." - Erika Adams