"A Brooklyn cheesecake institution teamed up with indie candle purveyor Literie to bottle the shop’s famed strawberry cheesecake as a home fragrance: the candle is described as featuring notes of vanilla, strawberry and a wink of cream cheese, is marketed as a “postcard from NYC,” and retails for $45 — an attempt to let out-of-towners approximate the experience of the real dessert without traveling to Brooklyn." - Amy McCarthy