"Gwyneth Paltrow’s Goop is getting into the ghost kitchen game with the launch of a new delivery-only restaurant in Santa Monica, California. The Goop Kitchen, which opened on March 8, is led by chef Kim Floresca, who worked at restaurants including Per Se, El Bulli, and The Restaurant at Meadowood. The menu includes bowls, salads, lettuce wraps, soups, and desserts. The dishes are all gluten-free and tout vegan options, sustainable growing practices, and an in-house “Goop Certified Clean” label (a.k.a. no processed sugars, processed foods, gluten, soy, dairy, peanuts, or preservatives)." - Jenny G. Zhang