M&S

Percy Pigs M&S Toy Makes Vegan Percy Pigs Even Weirder | Eater London

"After a mid-year controversy in which Henry Dimbleby cited the sweets in the National Food Strategy and they were briefly 'cancelled,' the retailer released a cuddly Percy Pig toy that leans on the character's cult popularity. The launch is deliberately unsettling to some because the original gummy treats contain pork gelatin, and the promotional video staged a surreal pig 'boardroom' with bags of the sweets on the table and a pig lamenting that children would eat its sweet for a face. The contrast between a soft toy meant for cuddling and a confection modeled on an animal's face has been called an odd, potentially traumatic novelty that trades on nostalgia while courting controversy." - James Hansen