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"Owned by longtime friends Catarah Coleman and Shoneji Robison, this Baldwin Hills brick-and-mortar grew from a baked goods venture started in 2007 to bring their flavorful Florida upbringing to Southern California, eventually winning Food Network’s Cupcake Wars and opening in 2012 with everything delicious, Southern, and often with a twist. Vanilla buttercream and red velvet cupcakes are classics, sweet potato bundt cake is a favorite, the hybrid sweet potato pecan pie also satisfies, as does the peach cobbler danish; take a slice of the lemon pound cake or generously buttery Sock It To Me cake home for later snacking, or just get a box of various options for sustenance throughout the holidays. Showing up with a box of Southern Girl Desserts is a surefire way to get reinvited to any gathering in 2026, and they also ship nationwide through Goldbelly." - Eater Staff