"I observed that Harucake in Koreatown sells impossibly adorable, minimally decorated cakes that have taken TikTok by storm; hours-long waits are the norm for a taste of Ellie You’s cakes, which come in Korean flavors like strawberry milk cream and green grape yogurt and celebrate pastel colorways, cursive writing, and decorative elements like tiny hearts, mini fruits or animals, or small flowers with lots of negative space between each one." - Cathy Chaplin