"Operated by Warner Bros. Discovery Retail Experiences and slated to open April 10, this immersive retail-and-food destination aims to reinvigorate a struggling stretch of Michigan Avenue by recreating the wizarding-world experience seen in other cities. It will feature what is billed as the largest Butterbeer Bar in the U.S., presented in a Chicago speakeasy-inspired style (Butterbeer is non‑alcoholic and available hot or cold), along with Butterscotch Popcorn, a Honeydukes-inspired confectionery selling Bertie Bott’s Every Flavor Beans and Chocolate Frogs, and an oversized interactive jellybean installation. The venue emphasizes cosplay and photo opportunities—fans are expected to arrive in Hogwarts-house colors—positioning itself as both a souvenir shop and an experiential attraction meant to drive foot traffic and tourism on the Mag Mile." - Ashok Selvam