"At 120 Colorado Avenue, the new Pierside Hotel positions itself as a neighborhood-minded property with a ground-floor, indoor-outdoor look designed to pull the hotel into the greater Santa Monica community; its ground floor houses the Surfing Fox, which is meant to activate different areas of the property throughout the day. The hotel’s street-facing setup—patio space, corner bar and accessible indoor dining—aims to serve locals, tourists and passersby, benefitting from proximity to the pier, ocean views and a nearby Metro stop." - Farley Elliott