Deliveroo

Deliveroo’s TV Advert With Food Delivery to Astronauts Banned by ASA | Eater London

"A TV advert titled “Food Freedom” was banned by the Advertising Standards Agency after 22 complaints because its slogan “Order what you want; where you want; when you want it” was judged to be an absolute claim likely to mislead by implying unrestricted delivery across the UK. The commercial used surreal scenarios — including an astronaut in space and a car chase — to convey creative hyperbole, and while the company said it had the ad pre-cleared with regulatory specialists and argued the fantastical settings would signal obvious exaggeration, the ASA concluded viewers could still infer nationwide coverage and therefore ruled against it. The campaign was already near its planned end so the decision is unlikely to materially affect the business, but the advertiser has been told not to reuse the same messaging; it says it currently operates in about 200 towns and cities, is expanding rapidly and aims to reach 50% of the population." - Adam Coghlan