Shake Shack Wants to Lure Houston Barbecue Lovers With a Dry-Cleaning Service | Eater Houston

"A national burger chain ran a limited-time Houston promotion reframing the messy barbecue experience by offering “sauce insurance.” As part of the campaign (running through Wednesday, July 31), the chain introduced two barbecue-focused burgers — a smoky classic barbecue burger (Angus beef with American cheese, bacon, crispy onions, and barbecue sauce) and a Carolina barbecue burger (topped with fried pickles and a tangy-sweet sauce) — and promised that the first 2,500 diners who upload a photo of their barbecue burger to Instagram (photos showing stained clothes are encouraged) will receive a complimentary $10 dry-cleaning voucher redeemable at any participating dry-cleaner. The promotion also includes a $25,000 donation to a program that cleans clothes for families affected by natural disasters." - Brittany Britto Garley