How Did Hummus Become Dessert? | Eater
"A consumer brand that brought dessert hummus into the mainstream after winning an investment on Shark Tank in 2017, pitched as a ‘guilt-free’ sweet snack that could serve as cupcake frosting, fruit dip, or a healthier alternative to cookie dough. Founded by Makenzie Marzluff from an idea conceived in 2014 for a healthier edible cookie-dough substitute, the brand's high-profile exposure helped popularize the category and encouraged many competitors to enter the market." - Jaya Saxena
