Sports Bars Are Baiting Fans of Bad Sports Teams With Free Food | Eater Chicago

"In Lincoln Square I watched a 33-year-old pub confidently promise promotions and then follow through: after the Bears blew a three-touchdown lead to the Broncos, the bar reportedly served $5,000 in free drinks to customers. The owner had been sure the Bears would win and is offering half-off customer tabs if the Bears beat Washington on October 5; he says he was inspired by a similar gimmick at a Milwaukee sports bar. The promotion put the pub on people’s radars, though the publicist quoted noted that the bar doesn’t serve food and now needs to show what makes it special beyond the free-drink stunt." - Ashok Selvam