Chipotle Introduces Keto, Paleo, and Whole30 Bowls | Eater
"Introduced “Lifestyle Bowls” targeted at keto, paleo, and Whole30 followers and promoted as only available through its website and mobile app, but they contain no new ingredients — for example, the keto bowl is simply romaine lettuce, carnitas, salsa, cheese, and guacamole — so anyone familiar with those diets could have ordered the same combinations before; the rollout reads as a marketing repackaging rather than a substantive menu innovation." - Whitney Filloon
