Where to Eat Mexican Food in the South Bay | Eater San Diego

"You can find pan dulce (a wide-ranging category of Mexican sweet breads) at most of the local grocery stores, but some of it is mass produced. Conversely, the quality of sweet bread that comes from La Concha Bakery is pretty tough to beat. All its items are made daily, and the sweet smell of sugar and butter lingers in the air. You can’t go wrong with a concha, a sweet bread roll that has a crunchy sugar topping. The name “concha” comes from the bread’s round shape, marked by broken stripes on top to resemble the swirl of a conch shell." - Kristin Díaz de Sandi