From MrBeast to David Dobrik to Dylan Lamey, YouTube and TikTok Stars Are Opening Real-Life Restaurants | Eater

"A flagship pizza shop opened by a high-profile, controversial YouTuber unleashed massive, chaotic demand in Los Angeles: the inaugural service saw lines that spilled over multiple city blocks into the Hollywood Hills and disrupted traffic, with reports of people waiting hours and social-media claims calling it both a major flex to have eaten there and, from others, one of the best slices they’d had. The launch underscored how creator-owned restaurants can generate intense, content-fueled hype that extends beyond the product itself." - Bettina Makalintal