"A croissant-focused bakery that opened in 2022 and quickly drew viral lines, born from a pandemic-era experiment when Ashley and Gautier Coiffard baked croissants and baguettes out of their Cobble Hill apartment and sold out within hours; the couple—new to running a business—were persuaded to take a Montague Street vacancy after a neighborhood survey showed strong demand for a bakery, and a landlord willing to take a chance helped turn the venture into a catalyst for the street’s culinary revival." - Andrea Strong