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"In Lincoln Square I found Monti’s serving an 8-inch cheesesteak with double cheese and cherry peppers on an Amarosa roll; customers can also upgrade their sandwich with individualized “power-ups” like onion rings, chile-lemon Doritos, or jalapeño poppers as part of the Shazam promotion, which even encourages you to yell “Shazam!” for a chance to spin a prize wheel for movie promo items — with Doritos playing a prominent role in the product placement." - Ashok Selvam