QDC Burger Saint-Viateur

Very Expensive Steakhouse Plots Burger Joint For Mile End | Eater Montreal

"On St-Viateur Street in Mile End I found QDC Burger, the hamburger restaurant affiliated with downtown steakhouse La Queue de Cheval that brings sexualized takes on meat to the neighborhood. The company even dubs the burgers "the love child of the sexiest beef known to humanity and the cast-iron fronted warehouses of SoHo," and the brand has built a higher-end burger identity with status-symbol add-ons such as lobster, truffles, and foie gras; it’s more casual than its four-dollar-sign steakhouse sibling but far from casse-croûte cheeseburger territory. The burger spot has other locations—on de la Montagne since 2014 and at Montréal–Trudeau Airport since 2015—and the Mile End outlet may be a franchise: window signage (now taken down) advertised franchises and Quebec’s business registry doesn’t list Peter Morentzos as the St-Viateur owner, although he’s the creator of the business. Morentzos’s reputation brings controversy—he’s been criticized for sexualizing dead flesh and for comparing women to cuts of beef, and his downtown restaurant Angry Lobster has hosted "body sushi" served from a semi-naked woman’s torso. The Mile End location replaced a humble vintage store and sits just a few doors from a year-old Lululemon." - Tim Forster