Serendipity 3 Is Opening in Times Square - Eater NY
"Serendipity 3 opened on the Upper East Side in 1954 and soon became a mid-century hangout for the likes of Andy Warhol and Marilyn Monroe. Over time, Serendipity built out its menu: To this day, the trademarked Frrrozen Hot Chocolate dessert remains its calling card, a recipe so beloved Jackie Kennedy Onassis once tried to buy it for a White House party. As the restaurant approaches its 70th anniversary, the brand is expanding in New York for the first time: A second Manhattan location will open at 157 West 47th Street, near Seventh Avenue, inside the OYO Times Square Hotel on August 20. The Times Square location is distinct from the original, featuring modern designs and glass mosaic installations by artist Allison Eden, while maintaining nostalgic elements like reproductions of Andy Warhol artworks. The restaurant offers a menu with over-the-top items and cocktails, alongside its famous Frrrozen Hot Chocolate." - Emma Orlow
