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"Founded in 2007 by Tzurit Or, this fast-growing bakery and café is known for its pastries, weekend brunch and shakshuka. Having expanded to 11 locations across Boston, Cambridge and Brookline, the business has pursued aggressive growth—with early backing from Panera founder Ron Shaich (a partnership that ended in January 2018). New openings include a site on the Berklee College of Music campus at 160 Massachusetts Ave. (in the former Back Bay Beats space) expected to open this summer and another planned for One Boston Place, moves that would substantially increase the chain’s footprint and push expansion toward Washington, D.C." - Dana Hatic