Ramen vs Marketing

With Kyiv Under Siege, the City’s Best Chefs Have Mobilized | Eater

"A local ramen chain that grew from a single shop (launched in 2016) to multiple sites across the city, established by a founder who returned from the U.S. after Euromaidan; its operations were abruptly transformed by the invasion, with restaurants repurposed as volunteer headquarters and kitchens reorganized to supply Ukrainian security forces. The founder has been living at one site, coordinating 24/7 production, developing military-friendly menus inspired by U.S. special operations nutrition guidance (including borsch and traditional pork salo), and supporting fundraising efforts managed partly by family abroad." - Yaroslav Druziuk