"Inside the Instant Noodle Factory, bright white walls resemble an art gallery more than a factory. Customers sit at counters, preparing their own noodle dishes at computerized stations. The restaurant offers 85 packages of dried noodles from various countries and allows patrons to customize their meals with a variety of add-ins. The venue combines elements of a participatory art gallery, automated restaurant, and grocery store. Meals are served in a deconstructed form, and diners are responsible for assembling their dishes. The experience is both bewildering and delightful, offering preset noodle combinations and an extensive range of custom options." - Robert Sietsema