Popup Bagels

East Coast Rip-and-Dip Bagel Shop PopUp Bagels is Opening in Los Angeles | Eater LA

"Started as a home project by founder Adam Goldberg during the height of the COVID-19 pandemic in 2020 and opening its first standalone location in 2021, the operation exploded after an April 2023 debut in Greenwich Village that quickly gained a cult following and “out-the-door” lines from open until close. It is best known for fresh-out-of-the-oven bagels served with a small tub of whipped cream cheese for dipping and for its rip-and-dip serving style and refusal to offer bagel sandwiches: customers are encouraged to pick up still-hot bagels in sets of three, six, or a dozen and dunk them into provided spreads (original cream cheese, butter, scallion cream cheese, and vegan cream cheese). A set of three, which comes with one spread, currently costs $13. Since the Greenwich Village debut the concept has expanded to multiple locations in New York, Connecticut, and Boston. For the West Coast expansion the brand has partnered with James Marzouk of Sweetzer Capital (who will lead the charge opening an estimated 25 locations across Los Angeles and Orange County) and with Paul Goodman and Griffin Thall of Bagel Boyz (who will open 10 locations in San Diego over the next few years)." - Rebecca Roland