"Salt Bae’s new burger joint, which has been under construction for about a year at 220 Park Avenue South, near Union Square Park, finally opened last Friday — complete with a promotion giving free veggie burgers in pink buns to women only. It took less than a week for the restaurant’s bizarre food lineup to go viral, starting when New York Magazine’s restaurant critic Adam Platt tweeted out a photo of the stunt-filled menu." - Erika Adams