Super Bowl Commercial: Martha Stewart Fights Jack in the Box | Eater

"For Super Bowl ad season the chain released a game-day commercial that stages a comedic showdown between its mascot, Jack Box, and Martha Stewart over a banh mi–inspired fried chicken sandwich. The spot showcases the mascot bursting into Stewart’s TV kitchen to pitch his new “food truck series” and an Asian-inspired crispy chicken sandwich, sparking slapstick moments (security called, a bribe attempt, Stewart yanking the mascot’s conical nose) and culminating in a promised Twitter feud using the hashtag #jackvsmartha to keep fans engaged. The ad leans into celebrity spectacle and over-the-top gags to create buzz for its game-day offering." - Greg Morabito