Insomnia Late-Night Cookie Shop Will Open on Maple Street | Eater New Orleans

"A late-night cookie shop and delivery service with over 100 locations around the U.S., Insomnia Cookies will open in the longtime home of the now-shuttered Maple Street Book Shop (7527 Maple Street) by late summer or early fall, reports the Gambit. Founded by former University of Pennsylvania student Seth Berkowitz after he saw a demand for late-night sweets among students, the Maple Street location is close to both Tulane and Loyola University. I note the menu includes a variety of traditional cookies (snickerdoodle, white chocolate macadamia, sugar, etc.), plus cookie cakes, cookie sandwiches, and ice cream, and the stores also sell branded clothing like “tough cookie” tees for adults, leggings, and “smart cookie” onesies and bottles for babies; most Insomnia stores stay open until 3 a.m. and offer delivery." - Stephanie Carter