Viral Korean Carrot Salad: How This Creation Overtook Tiktok | Eater
"In a city credited with recent economic and cultural revival thanks in part to new multicultural families, the Uzbek restaurant’s owner Takhmina Umaralieve credits the city’s social-media-savvy residents for growing interest in Korean-Uzbek dishes such as morkovcha. “I think people are drawn to its bold flavors, unique history, and the growing curiosity about global cuisines,” Umaralieva says, adding that the city’s diverse and curious food scene—especially among younger generations and newcomers—has contributed to the dish’s rising popularity." - Lisa Kwon
