"Onjium is a Michelin-starred fine dining restaurant in Seoul that opened back in 2013. The partnership with the luxury car brand Genesis marks the team’s first-ever expansion outside of Korea. Unlike the two previous car branded-backed restaurants in NYC, the advertising of the vehicles are front and center here: An automobile showroom is staged on the first floor with the acclaimed restaurant tucked away, for those in the know, on the second." - Emma Orlow