Stone Roastery

South Carolina Coffee Roastery Creates ‘Non-Woke’ Coffee and Stirs Up Controversy | Eater Carolinas

"Based in North Augusta, South Carolina, a local roastery released a medium-roast called the "Non-Woke" blend that drew thousands of reactions after a provocative Facebook announcement. The bag was marketed with the slogan "For Folks who are sick and tired of woke crap!!!!!!!!" and the post went on to define "woke" in inflammatory terms—accusing such people of pushing agendas, burning cities, prioritizing porn over basic schooling, and relying on others to pay their bills—sparking heated debate. Commenters mocked the product’s claimed ability to "wake people up" (jokingly asking, "So it’s decaf?"), pointed out perceived hypocrisy after noting the company’s forgiven PPP loan, and criticized the coffee itself as an uninspired, run-of-the-mill medium roast sold more on political packaging than on flavor—a critique a professional roaster called a particularly sharp burn." - Erin Perkins