Kam Hing Coffee Shop

Why NYC’s Restaurants Rely on TikTok More Than Ever - Eater NY

"Liz Yee runs Kam Hing Bakery, a more than 30-year-old Chinatown bakery staple that is best known for its airy sponge cakes. In spring 2020, she made the difficult decision to temporarily close Kam Hing, during a time in which Chinatown in particular was relentlessly affected by COVID-19, and xenophobic reactions to the virus. The bakery reopened in November 2020, but it really wasn’t until about a year later — with vaccines underway and the city somewhat returning — that Yee began noticing, for the first time, more young customers, especially tourists, who’d come into the bakery and tell her that they’d learned about Kam Hing on TikTok." - Emma Orlow