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Hutch
Business to business service · Baltimore ·
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A. Wong and Kricket Deliveroo Brands Close Whitechapel Dark Kitchen | Eater London
"A Deliveroo Editions offshoot backed by Chris Miller’s White Rabbit Fund that ran multiple delivery-only brands out of a Deliveroo 'dark kitchen' test site in Whitechapel has ceased trading. Although the brands and menus were regarded positively, the Whitechapel test-kitchen business model was judged unviable for this experiment; the backers say they remain optimistic about delivery as a channel and plan to roll the created brands into different sites under a new model." - Adam Coghlan
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