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"A pop-up no more, PopUp caused a sensation when it opened its first brick-and-mortar last year in the Village. The formula via owner Adam Goldberg wreaks changes on the usual bagel-shop mode of operation: The bagels are compact and dense, they are delivered warm or even scalding hot, there’s no place to sit, the toppings are minimal, and only six types are available: sesame, plain, poppy, everything, salt, and cinnamon raisin. It’s a mecca for bagel lovers." - Robert Sietsema
