Kured

Kured, a Fast-Casual Charcuterie Restaurant, Opens on Boston’s Beacon Hill | Eater Boston

"I watched Kured, a quick-service charcuterie shop, explode after its TikTok went viral: a simple video showing a pair of hands in blue nitrile gloves placing various cured meats and cheeses into a to‑go box to Weezer’s “Island in the Sun” climbed from a few hundred likes the day it posted to about 78,000 likes and nearly 650,000 views, peaking at roughly 60,000 likes by the next morning. The surge of attention sent hundreds of people to the storefront on Charles Street and produced a record number of orders that forced the shop to shut early one Saturday. Founded by Gilli Rozynek during a Boston College startup accelerator as a delivery-only business on Cape Cod and in Greater Boston, Kured opened a brick-and-mortar on Beacon Hill in June 2021; I found the menu focuses on charcuterie cones and boxes (priced from $18 to $43), along with sandwiches and house-made pickles. Rozynek, who calls the concept 'Sweetgreen or Chipotle for charcuterie,' says she got the idea while living in Madrid and aimed to recreate the social, conversation‑driving role charcuterie plays across Europe." - Terrence Doyle