"Known for smash burgers, For The Win started cranking out its burgers in the BLVD MRKT space in late May; I was told founder Barney Santos pursued them because they hit the right notes for the market—obsessing over food and operations as much as branding—and the operator has been expanding across Southern California with new locations in Hollywood and Alhambra. For The Win at BLVD MRKT is open daily from 11 a.m. to 9:30 p.m." - Mona Holmes