Milk Bar and More Brands Are Giving ‘Crack’ Foods Less Offensive Names | Eater
"A packaged-snack brand that originally marketed a cracker-based product as 'crack cookies' (a name reportedly rooted in traditional family recipes) but, after thoughtful consumer feedback, chose to remove the word 'crack' from the product name; the rebranding process required several weeks to update packaging, obtain client approvals, and resume distribution." - Brenna Houck
