Le Macaron Will Blanket DFW With a Fleet of Cookie-Slinging Mobile Kiosks | Eater Dallas

"A decade-old, France-inspired patisserie founded by mother-daughter duo Rosalie and Audrey Guillem, the chain began franchising in 2012 and now has a nationwide footprint strongest in Florida and Southern California. It currently operates five Texas locations — including two in Dallas and a newly opened one in San Antonio — and plans to expand statewide to about 40 locations, with at least 10 mobile kiosks slated to debut in Dallas over the next five years. The mobile kiosks are designed to serve on-the-go customers at malls, airports, sporting events and festivals, capitalizing on Dallas’s high concentration of retail, stadiums and tourist hubs. The menu centers on colorful, gluten- and preservative-free macarons in 20 flavors and is rounded out by pastries (éclairs, pies, cakes, croissants), chocolates, coffee, tea and soda; catering offerings include custom cakes, macaron towers and party boxes. The brand now makes French-style gelato from scratch at its Sarasota, Florida headquarters (previously imported from France) and is rolling out macaron ice cream sandwiches and a Red Velvet–flavored macaron, moves that underscore the city’s continuing macaron craze noted by local press as far back as 2015." - Tierney Plumb