How the Dairy Industry Used the Butter Board to Take Over Your Feed | Eater
"A quick-service, Mexican-inspired chain that partnered with dairy promoters to create novelty items blending dairy with other flavors, including a limited frozen drink that mixed dairy and Mountain Dew and an unusually cheesy burrito described as containing roughly ten times the cheese of a typical taco, illustrating the industry’s strategy of using high-profile product experiments to drive dairy demand." - H. Claire Brown
