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"I saw Son & Garden, Farmhouse Kitchen’s newest restaurant, build a following on Instagram before it even opened—an influencer event got it to 5,000 followers pre-service—and it has since grown to about 12,000 followers; the restaurant’s over-the-top tea-party set of finger sandwiches, pastries, tea, and rosebuds has sold about 1,500 sets so far, showing how the platform can attract new customers as well as engage regulars." - Becky Duffett