"The MoonGoat mission statement is “People Product Place,” and while the product is fantastic, the priority is definitely people here. The aesthetic is friendly but not pristine and remains ever-adapting to the needs of the patrons and employees. The coffee shop supports students and creatives, as well as a culture of sobriety. And MoonGoat strives for greater sustainability through its coffee growers and distribution practices. For example, the coffee in a can is not only recyclable but refillable." - Jordan Morosco