Naughty Patty’s Pops Up in Las Vegas With Smash Burgers
"A new gourmet smash-burger concept leaning into Vegas-style decadence and kitsch, fronted by a pin-up mascot with a playful "naughty" theme. Before its food-hall debut this summer, it's staging a pop-up at a Strip resort offering complimentary burgers, fries, and a creamy concrete; the one-night event rewards early attendees with spots on the mascot's naughty list and a yearlong free-burger pass. The burger—resulting from significant R&D led by the resort's executive chef—is a potato-roll smash built from a proprietary blend of seasoned ground chuck, brisket, and short rib, finished with a secret sauce that recalls the classic ketchup-mayo-pickle combo and intentionally turned-up flavor profiles. Fries are tossed in a spicy, furikake-like seasoning, and the frozen concretes are loaded with playful toppings such as strawberry shortcake and Oreo and served with color-changing spoons. Overall, the concept is positioned as edgy and indulgent rather than standard fast food." - Melissa Kravitz Hoeffner
