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"Set in a kitschy, knickknack-filled space decorated with British ephemera (think Princess Diana portraits and Union Jacks), this Jongno-gu favorite draws long lines at opening for its uniquely Koreanized take on bagels: smaller, softer, and sweeter with a sweet-savory profile in flavors like potato cheese, fig, and dark chocolate. The best-selling spring onion pretzel bagel—a softer, sweeter riff reminiscent of Roman maritozzi with whipped cream—relies on the interplay of light-as-air, sweet-and-salty filling and distinctive bread texture to create a “perfect bite” that feels greater than the sum of its parts." - Katie Chang