Hen House

How the Crunchwrap Became Bigger Than Taco Bell

"A Lebanese-inflected take on the Crunchwrap that channels the Fertile Crescent and is enormous in scale: it uses markouk flatbread filled with smashed garlic potatoes, toum, sujouk, cheese curds, pita crisps and lamb-shoulder shawarma, finished with a za’atar slaw and a shower of sauces including tahini and pomegranate molasses. Designed to feed two to four people, the item became a social-media hit but proved logistically taxing—back-to-back orders can monopolize a station, and it was briefly pulled from the menu before demand forced its return." - Matthew Sedacca