"It’s possible that Jason Atherton could be taking part in a social experiment called ‘opening a restaurant every day until someone physically stops me’. Row On 5, which is his fifth restaurant to open this year, is a fine dining Mayfair spot where British tasting menus are just under £200 and reservations are only allowed to be rescheduled, never cancelled. Jason Atherton really wants you to try his food." - team infatuation