"You could walk by Primo’s several thousand times and never realize it was there. And that’s part of why we like this place. It’s a semi-hidden cocktail bar in Tribeca filled with modernist paintings and colorful velvet furniture, and it’s a good spot for when you need to impress someone who might one day leave a toothbrush at your apartment. Come on a weeknight and it should be pretty mellow (on the weekends it gets a bit more crowded)." - bryan kim