"Verdict: Le Café Louis Vuitton commits to the bit. At this restaurant on the fourth floor of Midtown’s flagship Louis Vuitton store, much of the food is embedded with the brand’s signature logo. Waffles, breadsticks, ravioli—nothing’s off limits. It’s all very ridiculous, but, after a pleasant breakfast here, we can confirm that the truffle eggs are silky and delicious. If you’re tired of taking yourself seriously, come eat some marketing materials. Reservations are released at midnight, 28 days in advance. A few tables—and the six-seat bar—are saved for walk-ins." - bryan kim