"Vila Madalena is the bohemian heart of the city, with colourful street art, boutiques tucked away in little side streets, and cool cafés and bars. Popular with the twenty-somethings of São Paulo, Vila Madalena is the place to check out if you’re looking for the perfect brunch spot or a hip place to hang out on the weekend. The neighborhood also has a growing hotel scene for those who want to stay in a trendy and lively spot. The area has its own metro station on the green line to keep you connected to the rest of the city, but the neighborhood itself is hilly, so get ready to work those hamstrings. Given the touristy nature of this area, prices can be slightly higher than in some other neighborhoods, but locals still come here every evening after work, proving its popularity amongst tourists and locals alike." - MATADOR_NETWORK