On the Grid : Joe's Coffee Shop

"Walking into Joe’s is a bit like walking into a college lounge. Comfortable couches and tables meant for spreading out sprawl this way and that. A hodge-podge of lamps illuminate a bulletin board promoting upcoming concerts. Joe’s welcomes you like one of its own, even if it’s your first time. The coffee is strong, expertly brewed, and lovingly served by a staff member who doesn’t ask you to call him “barista.” The baked goods display features high, elaborate constructions like the beloved Rainbow cake. At Joe’s the vibe is relaxed, the company is good, and the coffee is the best part." - Treebird Branding