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"An app-based concierge born from an American founder's struggle to navigate Hanoi; it aggregates local insider tips so users can quickly find practical services like motorbike rentals or 24-hour pharmacies. Launched in 2016 with support from the Mekong Innovative Startups in Tourism, the service operates in Hanoi and Ho Chi Minh City on a flat-fee model that grants unlimited assistance for a set period. Initially popular with expats, it has grown to include tourists—now about a quarter of its user base." - Vincent Vichit-Vadakan, Illustration by Gordon Studer