"The Straf is one of the new breed of high-design hotels to have recently opened in downtown Milan. The city that this hotel inhabits is less the dingy industrial center of decades past, and more the new Milan, the center of all things stylish in Italy. In this case, the architect, Vincenzo de Cotiis, is also a fashion designer — who better to know what the haute couture set wants from a hotel." - Tablet Hotels